- 16th April 2018
- Posted by: Manolis
If you are an entrepreneur, you should have heard about customer acquisition and great impact of growth hacking strategies on marketing. Unfortunately, many marketers have misperceptions about the concept of growth hacking or what growth hacking really is.
Growth hacking is all about transforming businesses using out of the box marketing experiments. A growth hacker will combine unconventional marketing strategies that can result in acquiring more customers, increasing revenue and being in better competitive position.
The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time. I have outlined a set of super easy-to-implement growth hacking techniques that you can include in your marketing strategy — attract, engage, acquire and maintain.
1. Attract potential customers.
Here are four strategies that work great and bring you more customers.
Content creation & blogging. It’s essential to know for whom you are creating content. You don’t want to spend hours crafting an article only to find out that no one showed any interest in reading it. A great way to find out more about your audience and craft the right article is using an empathy map. It helps you discover audience feelings, thoughts, pains and attitude. What does she think about? What really worries her? What influences him? What does he talk about among friends? Once you defined your audience, draft your content from their view and highlight the points that you want them to take away when reading your blog. Remember, your blog should either offer a unique solution to one of their issues or help them to see the bigger picture of what they can gain over time.
Guest posting. You can enjoy the advantages of guest blogging, which vary from getting additional visitors from each article you guest post to improving brand awareness. Your main objective should be adding value by crafting epic content. It requires hours of research, writing and proofreading. Thus, a typical guest blogger who writes 30 articles per week offers no value.
Use visuals and infographics. It’s inevitable — infographics that are designed based on visualization techniques are more appealing than articles. If a picture is worth a thousand words, why don’t you leverage visuals to acquire more customers. Here is a three step approach to creating a viral infographic.
Choose a topic that matters to your readers. Don’t assume that your idea is great. Instead, use market research techniques and get help from the right tools to monitor the trends and choose a catchy topic.
Build your narrative based on facts and data. Find as much data as you can from the most reliable sources. Don’t overcomplicate your story, and choose maximum 10 to 12 key points. Build a narrative, and create a compelling story around those points.
Share the infographic. Once you’re done with your design, it’s time to share it with the world. Don’t just publish it on your site. Get it in front of people in social medias, infographic sites, email, etc.
Leverage on forum marketing techniques. One of the most undermined marketing strategies that results in attracting prospective customers is forum marketing. Luckily, there are plenty of forums available for each niche. Simply join an authoritative one, and start building your reputation. I have to warn you that people who come to forums are looking for answer, not self-promoters. In other words, they are looking for solutions that can address their pain.
In the beginning, spend enough time in forums and try to answer as many questions as possible. Once you build a good reputation, you can include your solution and value proposition in your comments, answers and other forum activities.