What our clients say
“We were very pleased with the results of our work with Critical Future. It was particularly helpful to be able to work hand in hand with a talented PhD student specializing in Machine learning, in order to match the latest machine learning techniques to our real-world problems. Machine learning, for us, was a particularly useful tool to identify complex multi faceted patterns and trends which may otherwise have remained hidden to us. The process has enabled us to develop a portfolio of tools to augment our decision making when considering multi-dimensional complex problems”
“It is an excellent organization.”
“Fantastic! Really well done for an excellent piece of work that is both insightful and well-presented. I absolutely recommend Critical Future’s services.”
“Thank you very much Critical Future, we look forward working with you again”
“I have been very impressed by your hard work and insights – it is very valuable as
a business owner and manager to have inputs at such a level from outside the
business”.
About us
Critical Future is the trusted strategic advisor and AI partner of the world’s biggest brands, but we dedicate ourselves equally to social and environmental causes; achieving triple bottom line; economic, ecological and social.
Leadership in the 21st century, in the post-Covid-19 era, requires focusing on where Digitization, AI transformation, and Sustainability converge. It is at this intersection Critical Futures focuses:
Critical Future is passionate about Transforming Tomorrow through our values:
We believe Sustainable Leadership is needed now more than ever:
There are needs to be more holistic thinking about sustainability. Reducing carbon emissions is part of it, but it also means linking to:
Equality
- In the UK – making sure supply chains are suitable. Critical Future are currently supporting a charity called Umbrella with a strategy for tackling food distribution issues in the UK. Critical Future also supported a multibillion animal nutrition leader DSM with precision Agriculture strategy to use AI to optimise farming practices.
- Internationally – we supported the Canadian bank DID, with a strategy for financial inclusion in the developing world, i.e how Fintech can enable female empowerment which can lead to lower inequality.
Diversity and supporting social justice. Critical Future currently helping a charity founded by former gang member, which focuses on helping inner city youth relinquish knife crime, to scale their model across the UK.
Healthcare – We are advising a venture capital funds, on their investment strategy, specifically focused on Sustainability & Longevity. Healthcare is part of sustainability. Critical Future has supported a multitude of innovative healthcare companies to grow, internationalize, and expand.
Ecosystem – promoting a more cooperative, less competitive mindset, non-zero-sum, where companies come together in ecosystems. For example, our Sustainability Roundtables bring together digital tech players, with industry firms, academic experts, etc. We often connect our clients together to work as Strategic Partners.
Innovation – Critical Future are working on the next evolution in AI for a British company called Cloud.IQ. We are developing Collective AI, just like how humans are smarter when we form teams, organizations, and nations, so too are machines smarter collectively. But currently Deep Learning models work in silos, and our novel technology developed by our 2 Harvard PhDs in Machine Learning, enables AI systems to work together just like human beings in a team. We call it Collective Artificial Intelligence.
Turning crisis into opportunity:
Crises are a source of opportunities as well as challenges. WW2 for all its destructiveness gave birth to computers, jet engines, nuclear technology and penicillin the greatest life-saving drug in history. Crises spur innovation, but we must have the courage to act.
Critical Future is here to support you in Transforming Tomorrow.